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Why we make fifty

People ask why a piece sells out and does not come back for months. The answer is a number: fifty.

What four people can do well

Cutting a shirt singly takes twenty minutes. Sewing it takes three hours. Washing, pressing and checking take another hour. Fifty shirts is two honest weeks of work for the four of us, and there are twelve pieces in a season.

What happens when we make more

We tried a run of two hundred once. The cutting was stacked, the checking was hurried and eleven shirts came back. We mended every one and went back to fifty.

What it means for you

If your size is gone, write to us. We keep a list for every piece, and the next run is cut for the people on it first.

See it in the cloth

Visit the studio