Linen is the easiest cloth we know to look after. It likes water, dislikes heat and forgives almost everything else.
Wash it cool
Thirty or forty degrees is enough. Hot water does not make linen cleaner, it only tires the fibre. Use half the detergent the packet suggests and no softener: washing is what makes linen soft.
Dry it on a line
Shake each piece out while it is wet and hang it up. A tumble dryer shortens the life of any cloth, and linen dries in an afternoon without one.
Iron it damp, or not at all
If you like a pressed shirt, iron it while it is still a little damp. If you do not, smooth it with your hands on the hanger. The creases that come with wear are part of the cloth.
When something gives
A seam or a button will go one day. Send the piece back to the studio: mending is free for five years, and we would rather mend a shirt than sell a new one.
